Case Studies
My work has taken me across brand, SaaS products, technology and the systems behind them, often moving between disciplines as the real challenge becomes clear.
FUTUREYOU - From brand collateral to brand system.
Turning fragmented leadership materials into a shared brand system for creating, delivering and evolving work across a global consultancy.
R6 - Building the business around the technology.
R6 had sophisticated climate technology, deep environmental expertise and a clear vision. I worked alongside the founders across product strategy and management, helping connect the SaaS product and roadmap with commercial strategy, brand, financial modelling and the wider business needed around it.
PLANTCRAFT - Creating a brand from the ground up.
I co-founded Plantcraft and built the brand from its earliest idea into an award-winning US CPG business, leading brand strategy, positioning, marketing and go-to-market alongside product development, fundraising, team building and international expansion.
YABBLE - Bringing structure to SaaS product development.
Working between the business and development teams, I turned rapidly evolving ideas into executable product requirements and built the Jira and Confluence product processes that connected ideation, prioritisation and software development as Yabble evolved and scaled.
LET’S TALK
If you're building something, changing something, or trying to make the pieces work better together, I'd love to hear what's going on.