Seeing the whole picture. Making the pieces work together.

I work across product, market, technology and operations, helping companies understand what customers need, turn complex ideas into clear propositions, and build the systems that connect strategy with execution.

Brand · Product · Technology · Systems.

Kati Ohens taking a selfie on a New York street with tall buildings and a clear blue sky in the background.
A hand with red-painted nails holds a clear glass sphere outdoors, reflecting a blue sky with clouds and buildings in the background.
A coastal scene at sunset showing rocky cliffs, waves crashing onto the shore, and the sun setting on the horizon.
A coastal scene at sunset showing rocky cliffs, waves crashing onto the shore, and the sun setting on the horizon.

WORKING ACROSS THE GAPS

I tend to work where functions overlap: between product and market, business and technology, strategy and execution.

That can mean product or product marketing leadership, strategic consulting, a fractional or embedded role, or leading a focused project through change.

I'm also open to the right permanent leadership opportunity.

How I work

WHAT THIS LOOKS LIKE IN PRACTICE

Every engagement starts somewhere different: brand, product, technology, strategy or operations. But the work often crosses into other parts of the business as we understand what is actually needed. Here are a few examples.

Experience that crosses disciplines.

I've spent more than 20 years working across businesses from different angles, building brands and products, developing software, shaping strategy, leading multidisciplinary teams and creating systems that make organisations work better.

I've directed agencies and specialist partners, delivered more than 100 applications and 300 digital projects, and worked with founders and executives across New Zealand, Brazil, Europe and the US.

Seeing businesses from so many different angles has given me a practical understanding of how product, market, technology, people and operations affect one another, and how a problem in one area can often have its roots somewhere else.

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"Kati quickly made it feel like she had almost always been a part of the team. After the weeks of working together, her absence was felt like a hole in the team, even though we were so much more equipped with the tools needed to launch.

The process Kati took us through provided such clarity, not only for the brand identity, but also for our product offering, priorities and how we assigned tasks and responsibilities
within the team."

-TeMatera Smith, Founder and CEO, Original.Machine, New Zealand

LET’S TALK

If you're building something, changing something, or trying to make the pieces work better together, I'd love to hear what's going on.

A woman smiling in sunglasses and a green jacket taking a selfie in front of the Victory Column in Berlin, Germany, with a clear blue sky in the background.
Person with short dark hair and glasses leaning toward a colorful bear-shaped sculpture, appearing to kiss its nose.
A woman with dark hair wearing a black top and turquoise earrings resting her head on a beige cushioned surface, looking upward against a background of a painted wall.
Two people standing in front of a red wall with a large illuminated question mark logo and the word 'PLANTC' visible below. The woman on the left has short dark hair and is wearing a gray jacket, smiling and pointing at the logo. The man on the right
A girl in denim shorts and a blue shirt planting a small tree with guidance from a woman in a white tank top and black pants on a sandy beach.
A woman with short black hair and a black dress smiling next to a yellow kayak near a body of water.